6
If the content doesn't reinforce the perceived value of the product, but instead takes over all the attention on its own, maybe it'd be simpler to just start a content production studio instead of running the current business?
Trends can generate reach, but there's only a point in chasing them when: it fits the business's price segment + there's a built-out funnel converting that reach into sales, or at least a follow.
It's far more reliable to test a hypothesis on small budgets and see how well it actually works than to rely on someone claiming to know what's best. You don't even know all the conditions of that research, because only part of it is disclosed.
3
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1
If a "message" is built into the content but isn't reflected in the product itself, it comes across as tacked on.
4
Every task is unique. Different businesses have different conditions and different reasons behind their decisions. So other brand's mechanics are only worth testing once you've run out of your own ideas. Otherwise, you're making decisions without understanding their underlying logic, and in most cases, that just burns resources.
5
It's more effective to test audience segments connected to the business's product and convert reach into traffic-sales through resonance with your visual identity-point of view.